MARKETING MANAGEMENT: CONCEPTS, CASES, CHALLENGES AND TRENDS (Record no. 12432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220129090827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220129b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120332591 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GOV |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | GOVINDARAJAN |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT: CONCEPTS, CASES, CHALLENGES AND TRENDS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PHI |
| Date of publication, distribution, etc. | 2015 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | GEN |
| 9 (RLIN) | 6817 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | Rack-D3 : Shelf-11 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | Rack-D3 : Shelf-11 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | Rack-D3 : Shelf-11 |
| Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Price | Full Call Number | Accession No./Barcode | Date last seen | Cost, Replacement Price | Koha item type | Subject |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Kongunadu Polytechnic College | Kongunadu Polytechnic College | 275.00 | 658.8 GOV | P12397 | 20/11/2021 | 275.00 | Book | GENERAL | ||||
| General | Kongunadu Polytechnic College | Kongunadu Polytechnic College | 275.00 | 658.8 GOV | P12398 | 20/11/2021 | 275.00 | Book | GENERAL | ||||
| General | Kongunadu Polytechnic College | Kongunadu Polytechnic College | 275.00 | 658.8 GOV | P12399 | 20/11/2021 | 275.00 | Book | GENERAL |